Frequently Asked Questions (FAQs)
Real-estate investors ask sharp questions (and so do we). Below you’ll find concise answers to the most common inquiries about DEO Investor Edge—covering territory rights, costs, tech, and compliance. If you don’t see your question here, reach out or start the 90-second application and we’ll address it on your private demo.
Application and Onbaording
Q1. What happens after I submit the application?
Within 48 hours our team reviews your metro's availability and your application. If the fit looks strong and the territory is open, we'll contact you via email or phone to schedule a call to go over the market and and get you started.
Q2. How long does the territory audit take?
The initial audit is fast—usually two business days. Full onboarding (funnel build, ad account setup, pixel training) takes about 30 days from signed contract.
Q3. My metro shows “Under Review.” Should I still apply?
Yes. If the current applicant drops out or fails to meet benchmarks, we’ll move to the next qualified group in line.
Territory & Exclusivity
Q4. Can I lose exclusivity after I secure it?
Only if license fees lapse or core KPIs fall below the thresholds spelled out in your agreement. We give advance notice and optimization support long before re-assigning a territory.
Q5. Can I hold more than one metro?
Yes, but we onboard metros sequentially to protect performance. Each additional city requires a separate audit and budget commitment.
Q6. What if I outgrow my single-metro territory?
You may apply to other metros and being a current customer, you will receive top priority, so long as you are currently meeting our targets.
Costs & ROI
Q7. What does the $10k+ monthly budget cover?
Roughly 40–60 % funds ad spend; the balance covers licensing, strategy sessions, creative refreshes, and ongoing optimization. Exact ratios vary by metro size and the amount of strategy sessions you want per month.
Q8. Is there a setup fee?
A one-time onboarding fee of $5,000 covers funnel build, integrations, ads, customer archetype, market analysis and marketing suggestions.
Q9. Do you offer a performance guarantee?
No--currently, we only provide the tools and guidance. The performance of your ad campaign is based on your advertising and marketing performance.
Technology & Integration
Q13. When should I expect my first qualified leads?
Leads typically begin flowing within a few months of ad launch; volume ramps as time passes—full velocity by the sixth month.
Q14. What KPIs do you track and share?
Cost-per-lead, cost-per-contract and ROAS.
Q15. Do you optimize my ads after launch?
Yes—we constantly create new ads and our strategy sessions are about going over the data from your marketing and ad campaign for the purpose of optimization.
Legal & Compliance
Q16. How is my data protected?
All data is protected by strict company guidelines and SOPs, nor do we ever resell or share client data outside the scope of service.
Q17. Are there long-term contracts?
All contracts are 6 months or one year and performance based.
Q18. Do local advertising or licensing laws affect the funnel?
We customize disclaimers and ad copy to align with state real-estate marketing regulations and monitor compliance continuously.
